Analytics & reporting

Plox Tip: Use data room analytics to compare performance across content types. Are viewers spending more time on the pitch deck or the pricing sheet? Let the numbers guide your strategy.

Where to Find Data Room Analytics#

• Go to the Data Rooms section in your dashboard
• Find the room you want to analyze
• Click “View Analytics” in the row next to the data room name
• You’ll be taken to the analytics dashboard for that data room

Key Metrics#

These are room-level analytics, meaning they reflect the combined behavior of all viewers across all documents in the room:

• Realtime Visitors View how many users are actively viewing your data room right now.
• All-time Visitors Shows the total number of unique users who have accessed the data room since it was shared.
• Average Time Spent Calculates the average duration viewers spend across all documents within the room.
• Average Completion Rate Aggregates how much of the room’s files viewers are finishing—great for understanding interest and content depth

Specific Insights#

You can view analytics for:

• The entire data room
• A specific document inside the room
• A file inside a folder within the room

To do this:

• Use the dropdown at the top-left of the Analytics page
• Select the data room → folder (if applicable) → individual file
• This gives you more targeted insights while keeping access organized