# Analytics & reporting

- url: https://www.plox.in/docs/analytics-reporting
- excerpt: Important metrics that help track documents and provide valuable insights

Plox Tip: Use data room analytics to compare performance across content types. Are viewers spending more time on the [pitch deck](/blog/best-startup-pitch-decks-of-all-time) or the pricing sheet? Let the numbers guide your strategy.

## Where to Find Data Room Analytics

- Go to the Data Rooms section in your dashboard
- Find the room you want to analyze
- Click “[View Analytics](/docs/track-a-dataroom)” in the row next to the data room name
- You’ll be taken to the analytics dashboard for that data room

## Key Metrics

These are room-level analytics, meaning they reflect the combined behavior of all viewers across all documents in the room:

- Realtime Visitors View how many users are actively viewing your data room *right now*.
- All-time Visitors Shows the total number of unique users who have accessed the data room since it was shared.
- Average Time Spent Calculates the average duration viewers spend across all documents within the room.
- [Average Completion Rate](/docs/analyse-who-viewed-your-document) Aggregates how much of the room’s files viewers are finishing—great for understanding interest and content depth

## Specific Insights

You can view analytics for:

- The entire data room
- A specific document inside the room
- [A file inside a folder](/docs/upload-limits) within the room

To do this:

- Use the dropdown at the top-left of the Analytics page
- Select the data room → folder (if applicable) → individual file
- This gives you more targeted insights while keeping access organized