Understanding document analytics

Plox Tip: Sort by longest time spent or highest completion rate to identify your most interested viewers. These are your warmest leads, reach out while you're still top of mind.

Plox gives you powerful analytics to help you understand how people interact with your documents and data rooms. These metrics help you make smarter decisions, whether you're tracking investor interest, internal engagement, or client feedback.

This guide breaks down each metric, what it means, and how to use it effectively.

Viewer-Specific Metrics (Tracking Data)#

These appear in the row of the data room or file selected by the user for analysis

Identity (Email)#

What it is:

• The email address of the person who viewed your file.

When it's available:

• Only if you enabled “Require Email” or “Email Verification via OTP.”

Why it matters:

• Tells you exactly who is engaging with your document. Great for follow-ups and lead qualification.

Use it for:

• Prioritizing interested leads
• Sending personalized follow-ups
• Verifying if stakeholders actually viewed your pitch

Time of Access#

What it is:

• The exact date and time the viewer opened your document.

Why it matters:

• Helps you see when interest peaks. If someone reopens your doc days later, that’s a signal of renewed interest.

Use it for:

• Timely follow-ups
• Tracking return visits
• Identifying key engagement windows

Location#

What it is:

• City and country (IP-based) where the file was accessed.

Why it matters:

• Gives insight into geographic reach. You’ll know if your doc was shared across regions or accessed in unexpected places.

Use it for:

• Spotting international interest
• Preventing unauthorized sharing
• Tailoring outreach based on region

Platform#

What it is:

• The OS/device used, e.g., Windows, macOS, iOS, Android.

Why it matters:

• Helps you understand how people are consuming your content (e.g., skimming on mobile vs. reading on desktop).

Use it for:

• Optimizing layout for mobile
• Spotting usage patterns
• Improving viewer experience

Time Spent#

What it is:

• How long the viewer spent reading your document.

Why it matters:

• Signals interest. A short view might mean they bounced, while a longer one could suggest serious consideration.

Use it for:

• Prioritizing leads
• Identifying strong vs. weak sections
• Improving content based on engagement

Completion Rate#

What it is:

• The percentage of the document that was viewed by a person.

Why it matters:

• Tells you if they actually finished reading or dropped off midway.

Use it for:

• Improving structure of your doc
• Placing important content earlier
• Identifying sections that lose attention

Aggregate Metrics#

These are visible on the Analytics dashboard of the selected data room or file

Realtime Visitors#

What it is:

• People who are viewing your data room right now.

Why it matters:

• Shows live engagement. Great for webinars, launches, or time-sensitive shares.

Use it for:

• Reacting in real time
• Notifying team when activity spikes
• Watching live pitch interest

All-Time Visitors#

What it is:

• Total unique viewers since the data room was created.

Why it matters:

• Shows overall reach and document performance over time.

Use it for:

• Evaluating campaign or pitch reach
• Spotting periods of inactivity or spikes
• Reporting performance to stakeholders

Average Time Spent#

What it is:

• Average viewing time across all documents and viewers.

Why it matters:

• Gives a high-level signal of how engaging your content is.

Use it for:

• Comparing room performance
• Improving low-performing documents
• Identifying valuable content types

Average Completion Rate#

What it is:

• Average percentage of all documents completed by all viewers.

Why it matters:

• Tells you how compelling your files are overall.

Use it for:

• Improving document structure
• Moving key content earlier
• Identifying what’s being skipped