# Understanding document analytics

- url: https://www.plox.in/docs/understanding-document-analytics
- excerpt: Learn about key metrics like time spent per page, average time spent on document and more

Plox Tip: Sort by longest time spent or highest completion rate to identify your most interested viewers. These are your warmest leads, reach out while you're still top of mind.

Plox gives you powerful analytics to help you understand how people interact with your documents and data rooms. These metrics help you make smarter decisions, whether you're tracking investor interest, internal engagement, or client feedback.

This guide breaks down each metric, what it means, and how to use it effectively.

## Viewer-Specific Metrics (Tracking Data)

These appear in the row of the data room or file selected by the user for analysis

### Identity (Email)

What it is:

- The email address of the person who viewed your file.

When it's available:

- Only if you enabled “[Require Email](/docs/require-email-to-view)” or “[Email Verification via OTP](/docs/understanding-document-analytics).”

Why it matters:

- Tells you exactly who is engaging with your document. Great for follow-ups and lead qualification.

Use it for:

- Prioritizing interested leads
- Sending personalized follow-ups
- Verifying if stakeholders actually viewed your pitch

### Time of Access

What it is:

- The exact date and time the viewer opened your document.

Why it matters:

- Helps you see when interest peaks. If someone reopens your doc days later, that’s a signal of renewed interest.

Use it for:

- Timely follow-ups
- Tracking return visits
- Identifying key engagement windows

### Location

What it is:

- City and country (IP-based) where the file was accessed.

Why it matters:

- Gives insight into geographic reach. You’ll know if your doc was shared across regions or accessed in unexpected places.

Use it for:

- Spotting international interest
- [Preventing unauthorized sharing](/docs/allow-access-to-specific-emails)
- Tailoring outreach based on region

### Platform

What it is:

- The OS/device used, e.g., Windows, macOS, iOS, Android.

Why it matters:

- Helps you understand how people are consuming your content (e.g., skimming on mobile vs. reading on desktop).

Use it for:

- Optimizing layout for mobile
- Spotting usage patterns
- Improving viewer experience

### Time Spent

What it is:

- How long the viewer spent reading your document.

Why it matters:

- Signals interest. A short view might mean they bounced, while a longer one could suggest serious consideration.

Use it for:

- Prioritizing leads
- Identifying strong vs. weak sections
- Improving content based on engagement

### Completion Rate

What it is:

- The percentage of the document that was viewed by a person.

Why it matters:

- Tells you if they actually finished reading or dropped off midway.

Use it for:

- Improving structure of your doc
- Placing important content earlier
- Identifying sections that lose attention

## Aggregate Metrics

These are visible on the Analytics dashboard of the selected data room or file

### Realtime Visitors

What it is:

- People who are viewing your data room *right now*.

Why it matters:

- Shows [live engagement](/docs/what-events-trigger-alerts). Great for webinars, launches, or time-sensitive shares.

Use it for:

- Reacting in real time
- Notifying team when activity spikes
- Watching live pitch interest

### All-Time Visitors

What it is:

- Total unique viewers since the data room was created.

Why it matters:

- Shows overall reach and document performance over time.

Use it for:

- Evaluating campaign or pitch reach
- Spotting periods of inactivity or spikes
- Reporting performance to stakeholders

### Average Time Spent

What it is:

- Average viewing time across all documents and viewers.

Why it matters:

- Gives a high-level signal of how engaging your content is.

Use it for:

- Comparing room performance
- Improving low-performing documents
- Identifying valuable content types

### Average Completion Rate

What it is:

- Average percentage of all documents completed by all viewers.

Why it matters:

- Tells you how compelling your files are overall.

Use it for:

- Improving document structure
- Moving key content earlier
- Identifying what’s being skipped