Top Tools Used by Startups in 2025: Pricing, Features and More

Building a startup is chaotic. Picking the right tools shouldn't be. From designing your first pitch deck to managing your growth, here are the top tools used by startups today, each helping you get more done, faster.

1. Canva

A design powerhouse for non-designers. Canva lets you create presentations, social media posts, marketing materials, and more with easy drag-and-drop templates.

• Best for: Pitch decks, social content, marketing visuals

• Key features: Templates, brand kits, AI text-to-image

• Pricing: Free plan available; Pro starts at $12.99/month

2. Google Workspace

The all-in-one suite for email, calendars, docs, spreadsheets, and team collaboration. It’s the backbone of communication for most startups.

• Best for: Internal ops, real-time team collaboration

• Key features: Gmail, Docs, Sheets, Meet, Drive

• Pricing: Starts at $6/user/month

3. Google Analytics

Every startup needs to know where users come from and what they do. Google Analytics makes this easy with powerful behavior tracking.

• Best for: Tracking website traffic and user behavior

• Key features: Real-time reports, conversion tracking, audience insights

• Pricing: Free (GA4); paid GA360 starts at $50,000/year (enterprise)

4. Google Search Console

SEO 101. GSC helps you monitor and improve your site’s search rankings. It shows search queries, click-through rates, and indexing issues.

• Best for: SEO health checks

• Key features: Performance tracking, indexing status, page experience reports

• Pricing: Free

5. Adobe Premiere Pro

When startups get serious about video content, Premiere Pro is their go-to. It's used for editing brand videos, product explainers, and social media content.

• Best for: High-quality video editing

• Key features: Multi-track editing, transitions, effects, audio tools

• Pricing: $20.99/month (Adobe Creative Cloud)

6. Plox

Startups don’t just need to share files, they need to track, secure, and analyze them. That’s where Plox shines. Whether you're pitching to investors, sending confidential documents, or building a branded data room, Plox gives you control.

• Best for: Fundraising, datarooms, investor updates, secure doc sharing

• Key features:

  • Real-time document tracking

  • Permission control and link expiry

  • Branded document viewer

  • Dataroom creation in seconds

  • Analytics on who viewed what, and when

• Bonus: No need for recipients to create an account

• Pricing: Free tier available; Paid plans start at $29/month

• Website: plox.in

7. Instantly.ai

Cold outreach? This tool helps you scale it. Instantly lets startups send thousands of personalized emails while maintaining domain health.

• Best for: Cold email, sales automation

• Key features: Email warmup, campaigns, analytics, inbox rotation

• Pricing: Starts at $37/month

8. Figma

The darling of product designers and developers. Figma is perfect for designing user interfaces collaboratively in the browser.

• Best for: Product design, wireframes, prototypes

• Key features: Real-time collaboration, plugins, design systems

• Pricing: Free plan available; Professional plan starts at $12/editor/month

9. Framer

No-code website builder for teams who want design freedom without touching code. Framer lets you go from idea to live website with sleek animations and responsiveness.

• Best for: Landing pages, marketing sites, MVPs

• Key features: No-code editor, CMS, SEO tools, integrations

• Pricing: Free plan available; Paid starts at $5/month

10. WordPress

A timeless classic. Powering over 40% of the web, WordPress remains a go-to for content-heavy startups and SEO-friendly blogs.

• Best for: Blogs, content marketing, websites

• Key features: Plugin ecosystem, themes, open source flexibility

• Pricing: Free core; hosting plans start at $4/month

11. Semrush

Startups need visibility. Semrush is an all-in-one SEO tool for keyword research, backlink audits, and competitive insights.

• Best for: SEO, SEM, competitive research

• Key features: Keyword magic tool, backlink checker, site audit

• Pricing: Starts at $129.95/month

12. ChatGPT

From brainstorming startup names to writing pitch decks or emails, ChatGPT is like having a supercharged AI assistant on demand.

• Best for: Ideation, content writing, automation

• Key features: Natural language generation, code help, brainstorming

• Pricing: Free tier; GPT-4 plan at $20/month

Final Thoughts

A startup's success often depends on how fast they can ship, market, learn, and iterate. The right stack gives you leverage. Tools like Plox ensure your key documents aren’t just seen, they’re tracked, branded, and securely shared.

Pick smart. Scale fast.