Basics
Jun 6, 2025

In 2025, founders are expected to move faster, raise smarter, and share sensitive documents with confidence. While Carta has become synonymous with cap table management and equity tracking, startups looking for investor-ready data rooms and document analytics might find Plox the better fit. Let’s explore why.
What is Carta?
Carta is widely used for managing startup equity, offering tools to handle cap tables, 409A valuations, investor relations, and employee stock options. Its platform is trusted by thousands of startups and VC firms to centralize ownership records.
Carta’s Core Features:
Equity and cap table management
409A valuation support
Stakeholder access & permissions
Fund admin for VC firms
Startup benchmarking data
Carta Pricing:
Carta offers a free plan for early-stage startups, but features are limited.
Advanced features require paid plans, pricing is based on company size and fundraising stage.
For exact Carta pricing, startups must request a custom quote.
Carta Limitations:
No built-in data room capabilities
No analytics on who viewed documents or when
Focuses on ownership, not document sharing
User reviews mention occasional issues with Carta login and onboarding complexity
What is Plox?
Plox is a startup-first virtual data room that helps founders securely share documents with investors, track engagement, and get deals done faster. Think of it as the perfect companion to Carta, what Carta does for equity, Plox does for documents.
Why Founders Choose Plox:
Startup-friendly pricing: Free tier, and just $19/month for 3 data rooms
Instant setup: No sales calls or demos needed
Real-time viewer analytics: Know when investors read your deck or financials
Granular access controls: Set view/download limits, expiry dates
Branded data rooms: Impress investors with a clean, customized space
GDPR-compliant, fast, secure
Plox is optimized for fundraising, due diligence, investor updates, and sensitive document tracking, without the overhead or enterprise complexity.
Plox vs Carta: Feature Comparison
Feature | Plox | Carta |
---|---|---|
Fundraising document sharing | ✅ Secure data rooms | ❌ Not supported |
Viewer analytics | ✅ See who viewed, when, and for how long | ❌ No engagement tracking |
Document expiry & watermarking | ✅ Built-in | ❌ Not available |
Equity & valuation tools | ❌ | ✅ Supports 409A, equity management |
Pricing | $19/month (transparent) | Custom quotes only (see Carta pricing) |
Ease of use | ✅ Lightweight and simple | ⚠️ Some onboarding friction (see Carta login) |
Conclusion: Carta for Equity, Plox for Everything Else
If you're managing your startup's cap table, Carta remains a powerful solution. But if you're sending pitch decks, legal docs, or financials and want control, tracking, and transparency, Plox picks up where Carta’s functionality ends.
Founders don’t need to choose one or the other, they often use both. But when it comes to secure document sharing, deal intelligence, and founder-friendly design, Plox wins the data room battle.
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