# What is Branding?

- url: https://www.plox.in/docs/what-is-branding
- excerpt: Make your documents look authentic and proffesional to viewers while sharing

Plox Tip: Branding isn’t just cosmetic, it’s trust-building. In a world of anonymous links, a branded document reassures your viewer that it’s safe, real, and coming from you.

## Introduction

Branding in Plox lets you personalize your shared documents and [data rooms](/docs/what-is-a-data-room) with your company’s name and [logo](/docs/add-your-logo), so every recipient knows exactly who the file is from, building trust and professionalism at first glance.

It’s designed for businesses, HR teams, [sales reps](/docs/for-sales), agencies, and [startup founders](/docs/for-founders) who want to present their documents with clear identity and credibility.

## Where to Find the Branding Section

Once you click “Get Started” and land in the dashboard, you'll see the left-side navigation with the following sections:

- Documents
- Analytics
- Data Rooms
- Branding
- Settings

Click on “Branding” to begin customizing your shared document experience.

## What Branding Includes

When enabled, your shared document or data room will prominently display:

- Your company logo (top or side of the viewer interface)
- Your company name
- Optional: [Custom domain](/docs/add-a-custom-domain) support (for Business plan users)

This ensures that when a viewer opens your document, they know it’s coming from a trusted, authentic source, you.

## Who Uses Branding and Why?

### Businesses

Make internal reports, proposals, and investor decks look polished and official, without using generic third-party branding.

### Startup Founders

Impress investors and partners by presenting pitch decks with your startup’s identity front and center.

### HR Teams

Send onboarding documents, NDAs, and offer letters that feel professionally branded and secure.

### Agencies & Freelancers

Deliver client-facing files with your own logo to maintain brand consistency and build recognition.

### Sales & Outreach Teams

Pitch decks, pricing sheets, and demo links feel far more trustworthy when they come with your name and logo attached.

## Why Branding Matters

- Builds viewer confidence, your file isn’t just "another link"
- Creates a professional first impression
- Helps prevent confusion or skepticism when sharing externally
- Reinforces your brand identity with every interaction

## Plans & Availability

| Feature | Free Plan | Plus Plan | Pro Plan |
| --- | --- | --- | --- |
| Add Company Logo | ❌ | ✅ | ✅ |
| Display Company Name | ❌ | ✅ | ✅ |
| Custom Domain | ❌ | ❌ | ✅ |
| Full White-Labeling | ❌ | ❌ | ✅ |