# Track a data room

- url: https://www.plox.in/docs/track-a-dataroom
- excerpt: Read the analytics that actually matter — who opened your room, which documents they spent time on, and who's worth a follow-up.

**Plox Tip:** A data room dashboard isn't a report card — it's a real-time signal of who's investing emotional energy in your story. The viewer with three repeat visits at midnight is the one to email first.

## Before you begin

- A live data room with at least one viewer who's opened the link. (No views yet? See [Sharing a document](/docs/sharing-a-document) for distribution playbooks.)

## How to open analytics

1. Open the **Data Rooms** section in the sidebar.
2. Find the room you want to inspect.
3. Click the **View Analytics** icon on the row.

You land on a dashboard with three views: **Overview**, **By document**, and **By viewer**.

## The Overview tab

- **Unique viewers** — total verified emails that opened the room.
- **Avg time spent** — across the whole room. Anything above 2 minutes is real engagement.
- **Completion rate** — what percentage of the room each viewer made it through, averaged.
- **Top viewers** — your "hottest" leads, ranked by combined time spent and revisits.

## The "By document" tab

Shows engagement broken down per file in the room. Use this to:

- Find your **strongest content** — the page everyone lingers on.
- Find your **weakest content** — the file viewers skip or drop off mid-way.
- Plan your follow-up — when you write a "thanks for the time" email, reference *the specific document* they spent the most time on.

## The "By viewer" tab

Per-person view of how each viewer engaged. Click a viewer's name to see:

- Time on each document and page.
- Number of sessions and revisit dates.
- Device, IP, and location.

This is the screen you actually open before sending a personalised email.

## Signals worth acting on

- **Revisits** — the same viewer opening twice within a week is the strongest signal in the dashboard. Send a follow-up.
- **Deep linger on financials or pricing** — they're qualifying you. Offer a call.
- **Drop-off mid-deck** — your story stalled. Tighten the section or move it later.
- **Zero opens after 3 days** — the email lost. Send a friendly nudge with the link inline.

## What to read next

- [Understanding document analytics](/docs/understanding-document-analytics) — the analytics terms explained.
- [Analyse who viewed your document](/docs/analyse-who-viewed-your-document) — per-viewer detail.
- [What events trigger alerts](/docs/what-events-trigger-alerts) — set up notifications.