Startups
Jun 20, 2025
Today, Tesla is a $700+ billion EV titan, but in 2008, the company was burning cash, losing faith, and on the verge of total collapse. Elon Musk made one of the boldest moves in startup history, betting his last $40 million to save the company.
Here’s the full story of how Tesla came within 3 days of bankruptcy and survived.
The Situation: Crisis on All Fronts
Tesla in 2008 was a mess:
Model S was still a concept.
Roadster production was delayed and over budget.
Each Roadster cost more to make than it sold for.
The 2008 financial crisis killed investor appetite.
Payroll was due. Suppliers were waiting.
Most investors backed out. The company had just weeks, if not days left.
Elon Musk’s Last Shot
Elon had just sold PayPal but was also funding SpaceX, which was facing its own problems. Still, he did what no investor would:
Wired in $40 million of his own money.
Used it to cover payroll, keep production alive, and give the company one final shot.
"I was borrowing money from friends to pay rent while funding Tesla." – Elon Musk
The Turning Point
Just 3 days before Tesla ran out of cash, a $40M funding round closed from existing investors.
It saved Tesla, barely.
Within months, Model S development resumed.
Public and investor interest began to return.
The gamble worked. Tesla didn’t just survive. It took over.
Tesla Annual Vehicle Deliveries

Key Stats
Metric | Value |
---|---|
Year of crisis | 2008 |
Elon’s personal cash injection | $40 million |
Days from bankruptcy | 3 |
Tesla valuation (2008) | <$50 million |
Tesla IPO (2010) | $17/share ($1.7B valuation) |
Tesla valuation (2024) | $700+ billion |
Global deliveries (2023) | 1.8 million+ EVs |
Lessons from Tesla’s Near-Bankruptcy
Founder skin in the game can save a startup.
Burning cash doesn’t mean you’re doomed, if you act fast.
Investor fear during downturns is a real threat.
Bold bets separate survivors from the rest.
Final Thought
Most people see Tesla as inevitable. But it was once a near-dead startup, living paycheck to paycheck, saved by a founder willing to go all-in.
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